Conversations Across Japan: The Story Behind Nitto Jozo
During a recent visit to Hekinan in Aichi Prefecture, I interviewed Yoichi Ninagawa, president of Nitto Jozo. The company is best known for its shiro tamari, a wheat-based seasoning used in a similar way to soy sauce. We discussed the history behind the brewery, the challenges of introducing a new product to a traditional market, and how food producers can preserve their craft while adapting to changing tastes. Our conversation offered a glimpse into Mikawa’s food culture and the people working to keep it alive.
Beyond Downtown Nagoya: 10 Places to Visit in Aichi Prefecture
Most travelers pass through Aichi Prefecture on their way to somewhere else. Those who take the time to explore will find historic castles, pottery, sake breweries, a unique food culture, and much more that many visitors never see. Here are ten places to visit in Aichi beyond downtown Nagoya that are worth adding to your Japan itinerary.
9 Foods You Should Not Miss in Central Japan (According to Someone Who Actually Lives Here)
Most visitors to Japan have ramen, sushi, egg sandos, and onigiri on their food checklist. However, social media often overlooks the regional dishes that make Central Japan’s food culture special. After more than a decade living here, these are nine dishes I regularly choose and recommend to anyone visiting the region.
Valentine’s Day in Japan
Valentine’s Day in Japan isn’t just about romance—it’s all about chocolate chocolate! Unlike in many countries, women traditionally take the lead by giving chocolates to men. But the fun doesn’t stop there! A month later, on White Day, men return the favor with chocolates and gifts. Discover the different types of Valentine’s chocolates in Japan and how traditions are evolving!
Discover Gujo-Hachiman: History, Food & Adventure
Are you to explore beyond Japan’s Golden Route? If you love history, great food, nature, or adventure, Gujo-Hachiman (郡上八幡) is the perfect hidden gem to add to your itinerary. This quaint town in Gifu Prefecture, known most for its historic townscape and the famous Gujo Odori Festival. While it attracts many visitors in August for the festival, the rest of the year often offers a peaceful escape from nearby hotspots.
An Adventure to Toyama
Discover Toyama Prefecture in Japan through this travelogue filled with exciting experiences, beautiful landscapes, and delicious foods. Explore various destinations, from Toyama City to serene shrines and traditional izakayas. Join me on a journey of exploration and relaxation in this stunningly beautiful prefecture. Plan your next getaway with tips and recommendations for a memorable adventure in Toyama.





